Apple makes huge strides forward, yet Steve Jobs's strides stay ever the same. There they are again, those mid-blue Levis, at the launch of the iPad, the iPod, the iEverything. Despite appearances, it is a look that is about as far from casual as can be. Those jeans aren't just mid-rinse, they are mid-everything. They don't look new and don't look old, they're buttoned (never belted) above the hip but below the waist. His black turtleneck is studiedly more than a round neck, less than a polo neck. Just like other stalwarts of a single look (Anna Wintour and dark shades, Giorgio Armani and the navy T-shirt), it says not that he doesn't care what he looks like, but that he cares so much he can't let go.