Amy Winehouse's cab driver father, Mitch, is to get his own online celebrity chatshow, with the former Baywatch and Knight Rider star David Hasselhoff lined up for the first instalment this week.
Virgin Media Television has signed up Mitch Winehouse to front a weekly show that will run on Living TV's new online spin-off Liv.
The show, called Mitch Winehouse's Showbiz Rant, will air for 13 weeks from this Thursday. Each of the three-and-a-half minute shows takes place in Mitch's London black cab.
In his first interview, with Hasselhoff, topics covered will include "the perils of the music industry and the pressures of being a showbiz father", as well as the Loch Ness monster and Shoreditch vampires.
A festive special has been lined up, to air on Christmas Eve, which will see Mitch give an alternative Christmas message.
Amy Barham, the Liv channel editor, said that it was a "coup" to have fronting a show because he is known for his "forthright, no-holds-barred approach".
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