ITV has bolstered the ITV.com management team, hiring the assistant editor of the Sun Online and IMG's director of new media production.

Marc Webber, who takes the role of head of content at ITV.com, was responsible for introducing video to the Sun's online operation and worked on the MySun community offering launch. Sun Online picked up an AOP award last year for best use of video.

Webber will have overall control for managing content across ITV.com's main genres of news, gossip, soaps, dramas, kids, sport and entertainment.

He has been charged with working alongside ITV Network Centre programme controllers to grow the popularity of the website, which had a £20m relaunch last year.

ITV has also hired Kate Bradshaw, the director of production, new media at IMG, as head of online commissioning.

Bradshaw will oversee the commissioning process for material produced externally for ITV.com.

Both Webber and Bradshaw, who in previous roles has developed a broadband on-demand channel for BBC2 and launched UKTV's website, will report in to the ITV Broadband managing director, Annelies van den Belt.

Van den Belt said that the two hirings "complete my senior team, putting us in a great position to continue the acceleration of ITV.com's traffic".

"Marc brings with him an ideal blend of traditional broadcast experience and in-depth knowledge of the demands of online content, while Kate has an intuitive understanding of internet behaviour with a proven track record of devising and implementing successful commercial applications," she added.

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