Favourite sites?

ferrettigroup-yacht.com because I'm a boating freak. The site is graphically very good and provides interesting histories about the boat industry.

Last online purchase?

Books. I purchase books from Amazon.com once a week. I live in Switzerland so it's perfect because they arrive within two days. I also purchase vitamins from an American website called mothernature.com because they offer products which are unavailable here.

Most recent technological faux pas?

It is always the same - I buy a technological product because I am excited about it and then I don't have time to use it.

Main news source on the web?

CNN or FT.com. If I am looking for something specific and I need it quickly, I might just use Teletext rather than starting up the PC.

Most persistent spam emailer?

This is a major problem which is getting worse. My email address is on my business card, and although I think it should be, the more I distribute it the more spam I get.

Time spent on the web?

About an hour or two in the office. Half an hour at home and no more.

Next boo.com?

All dot.coms which are in the business-to-consumer market without an old economy model behind them will be in serious trouble. If you just create a site where you have to act as a distributor to the internet audience, you will have problems. If you, for example, owned a newspaper or a radio station with an existing staff, and you expand into the internet, then you'll find a way to survive, but there are many more potential boo.coms out there.

Least useful site on the web?

deathclock.com tells you how many seconds you have left to live.

Most useful site?

sbb.ch which is the national railroad website for Switzerland. It gives you the best train schedules and routes anywhere in the country which is great because road traffic is so bad here.

Which screensaver do you use?

Our company has its own which you can download from our site. It's an animation of how you can do email sniffing, which means reading other people's emails. We don't really show you how to do it because that would be illegal but we show a mock up.

Most irritating thing about the web? There was so much enthusiasm in the beginning but in a relatively short time there is a negative sense about it. Everybody talks about the demise of all these internet companies and this has created uncertainty.

Do you bother with old media?

I watch television and read at least two newspapers a day.

• Peter Rudin is the CEO of business communications site upaq.com