Ericsson is making an unashamed bid for the booming 18 to 25 year old mobile market with the T20, its new Wap (wireless application protocol) phone.

Launched this week with the help of members of the All Saints pop group, it boasts "real-time" Wap-to-Wap chat, the ability to send e-cards, horoscopes, news of clubs and gigs, plus compatibility with Ericsson's MP3 and keyboard add-ons.

The T20 has been designed in a choice of gaudy colours and can be worn as a fashion accessory on the arm or even leg .

To prove how global it is, the phone mimics Swatch's global internet time (a day is divided into 1,000 beats starting at 000 beats and ending at 999).

Weighing in at 124 grams, it is expected to hit the shops before Christmas selling at £19.99 on contract -a pre-paid version will follow later.