Scoot.com, the online directories service, has moved closer to French media giant Vivendi by teaming up with the Ad2-one ad sales agency.

Ad2-one is owned by VivendiNet, an internet subsidiary of Vivendi, which has a 22.4% stake in Scoot. The three-year sales agreement will see Ad2-one selling Scoot content across its WAP, interactive TV and internet channels in Scoot's markets in the UK, France, Belgium and the Netherlands.

Robert Bonnier, chief executive of Scoot, said: "Our growing European reach and ubiquitous multi-access platform is an increasingly attractive medium for corporate advertisers."

Scoot has been constantly linked with Vivendi takeover bids, resulting in massive leaps in its share price. The stock rose 53% on September 4 when a delay in issuing a statement to the Stock Exchange convinced dealers that a takeover bid was imminent. Today, shares in the company fell 2%, or 3p, to 98p, far below their year-high of 374p.

Meanwhile, Scoot also announced its subscriber base had increased to 30,069 in the fourth quarter, a rise of 29% on the previous quarter. The company said it expects the subscriber growth rate to be even higher in the current quarter.