Go.com is ploughing $30m (£20m) into an advertising campaign promoting a radical revamp of the website.

Go.com's parent, the Walt Disney Company, designed the site as an internet portal to compete with the likes of America Online, Microsoft's MSN and Yahoo.

Crucially, the Go network was supposed to link all the Disney online services, including ABCNews.com, Disney.com and ESPN.com.

When it became obvious that Go was incapable of competing effectively against the larger portals, executives who oversee Disney's internet operations - now called the Walt Disney Internet Group - decided to narrow its focus.

The site now serves as a search engine for men and women aged 18 to 49, finding them relevant information about activities including entertainment, sports and travel.

The campaign, created by Cliff Freeman & Partners in New York, will include television, radio and press ads, which will run across the US and Europe presenting the site as "your guide to a better time". It adds: "There's fun stuff all around you. You just have to know where to look."

TV work features people engaged in everyday tasks such as weeding the garden, walking around a farm or killing time at work who are surprised by a sudden encounter with a circus, concert or sky-diving lesson.

Online advertising - created in-house and by two San Francisco specialty shops, Pop Media and Tonic 360 - will support the rebranding.

In addition, elaborate promotional campaigns are planned with Go.com partners including Carsmart.com and Travelocity.com and Disney-backed ventures such as Walt Disney World, "Good Morning America" and ESPN.