So Rupert Murdoch spent most of Friday's dinner at his Monterey weekend digital media summit for senior News Corporation execs deep in conversation with Mark Zuckerberg, founder of social networking website Facebook. So could this be Rupert's next acquisition?
Jeff Jarvis, blogger and Guardian new media columnist, who was at the dinner, thinks not. But he notes that as soon as Rupe and Zuckerberg had finished chatting, Chris DeWolfe, founder of MySpace, the News Corp-owned rival to Facebook, "came dashing over, as if he were jealous of the attention Dad had given that other kid".
US technology gossip blog Valleywag also picked up on the Murdoch-Zuckerberg chin wag.
Making sites popular is about more than Twitter and Facebook. Burgess Powers makes social: personal