Jemima Kiss 

Yahoo buys its online ad service Right Media

Yahoo has retaliated to the much-hyped Google acquisition of Double Click by buying Right Media, another online advertising firm. Yahoo bought a 20% stake in the company in October as part of a $45m investment and has now paid $680m for the remaining 80%.
  
  

Also: Women bloggers | Top 100 IT people | Keyword ads for news | Angel Gambino | IPC's digital director | Express classifieds site | The Sun's web video | Blog addiction

Yahoo has retaliated to the much-hyped Google acquisition of Double Click by buying Right Media, another online advertising firm. Yahoo bought a 20% stake in the company in October as part of a $45m investment and has now paid $680m for the remaining 80%.

VentureBeat's Matt Marshall said the acquisition could give Yahoo an advantage because Right Media is a more transparent system than Google's AdSense. Right Media is set up as a marketplace where publishers and advertisers search for and negotiate deals on the site. In October, the four-year-old site was claiming two billion ad impressions every day and said that it takes only 10% commission as a middle man though that varies according to the deal.

Shortly after the announcement to shareholders last night, Yahoo chief executive Terry Semel blogged that the acquisition is a key step in the company's long-term vision (well you''d hope so, for £680m...).

"We think supply and demand should be regulated by the marketplace, not a closed platform. Right Media provides a democratic model that empowers advertisers with all of these benefits. We think our open approach is a clear differentiator from others in the industry and will provide significant benefits to publishers and advertisers."

Women bloggers get more abuse

Ellen Nakashima on the Washington Post has a tidy piece on intimidation against female bloggers triggered by the fallout from the Kathy Sierra incident. Women make up around half the web community but, through a combination of research data and anecdotal evidence, are pulling out of web debates, using gender-neutral pseudonyms and blocking comments on their sites in reaction to what Slate editor Joan Walsh describes as more viscous and brutal criticism than men. Nakashima cites two factors that contribute to the vitriol: blogging in a male-dominated field and achieving a degree of prominence. Gulp. (Washington Post)

The top 100 people in IT

Unfortunately some numnut decided to put this top 100 people in IT chart in a nasty slideshow, but it's still interesting in you can bear the uber-cheesy graphics. No prizes for guessing the Google twins are top, but spot how many women are in the chart. You almost certainly have enough fingers. (eWeek)

The news event keyword dilemma

The Wall Street Journal has picked up on the tricky issue of news sites using Google's keyword ads to try and pull traffic to the sites, as highlighted by the Virginia Tech shootings. The New York Times' vice president of marketing says it's just a modern version of "read it about if on the street corners", and NYTimes has been doing it since 2004. CNN and ABC do the same and Bert Solivan, senior vice president for digital media at Fox News said it is key to attracting new visitors.

"These are people who probably tend not to be Fox users. They are gravitating to a search engine to find a hot topic and are finding their way over to us," he says. "It's an ideal way to tap into a huge audience that may not look for us immediately but may get pushed over to us." (Wall Street Journal)

Angel Gambino joins Bebo

We wondered where Angel Gambino would resurface after leaving MTV. Turns out she's now the vice president for music at Bebo. Nice gig. The site launched a retail service last month allowing bands to sell their music on the site for the first time.

IPC's digital director

IPC Media has appointed its digital director Neil Robinson to the company board. Robinson has been commercial director for NME.com as well as publishing director for IPC Ignite's music titles, and became digital director in September 2006. He recently worked on a new homes portal and fashion site which launch next month.

New Express classified site

The Daily Express has launched a new classified property service in collaboration with Totally, the newspaper and website publisher. expressflatshare.co.uk kind of does what it says on the tin but when I checked, some of the rooms-to-share photos looked rather alarmingly like crime scene photos, but I'm sure it does the job. Advertisers pay between £10 and £20 for a post and the site will be cross-promoted from the Daily Star, OK and Daily Express websites.

The Sun's web video

One of the Sun's online video stories called "friendly fire" notched up a million views recently, according to this mini-interview with Robert Petty. He's the chief executive of Roo, the Australian company that provides the technical platform for the Sun's video service, the Times and a good few others. He reckons several stories that the Sun broke online were then picked up by TV, including by CNN. (Beet.tv)

Gratuitous link of the day

Some rapscallion has compiled a list of ten foolproof symptoms of blog addiction including dreaming about blogging and being fixated with your Technorati rank. Ring any bells? (SearchRank)

 

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